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We advise a variety of inspiring families and individuals, including CEOs, philanthropists, entrepreneurs, political and civic leaders, scholars, athletes, artists and performers. Our work is often centered on a comprehensive relationship with families to serve, engage and connect members across generations. In other instances we work directly with just a single individual or family member—it is all a matter of preference.
When we serve as your overarching investment advisor, we seek to add value at every stage of the investment process.
We begin with a comprehensive assessment of your needs, to set a baseline for our recommendations. This is all about listening to you. We want to learn about your long-term goals, as well as your short-term needs and constraints. Beyond your tangible financial goals, we also seek to understand your desires for building a family legacy or making an impact through philanthropy or sustainable investing. We engage you on these topics frequently throughout our relationship, to make sure we are keeping up with your evolving circumstances. Every subsequent action we recommend flows from this discovery process.
Next, we build a fully customized plan that addresses your situation and goals. We emphasize balance in this process. We want our investment plans to pursue growth while also ensuring a stable foundation for your capital. Our plans tend to focus less on market benchmarks, and more on achieving goals and milestones that are relevant to you.
One of the hallmarks of our approach is a “financial allocation” that precedes portfolio construction. Importantly, we focus on ensuring that you always have an ample pool of liquidity available to meet your short-term needs, so that you will rarely if ever feel the need or the urge to interrupt longer-term investments. Additionally, we seek to supplement your core investment portfolio with opportunistic investments over time—these allow us to help clients take advantage of dislocations in capital markets.
Your dedicated portfolio management team will tailor your portfolio specifically for you. Your team is backed by Brown Advisory’s powerful investment engine, which arms them with in-depth asset allocation research, in-house equity and fixed income research, and a carefully scrutinized and curated set of outside investment managers spanning core, alternative and private asset classes.
The firm’s strategic advisory group is positioned well to assess when a client, or a potential client, needs family office services. This grows from, and is a function of, the intimate relationship that develops among specific clients and their strategic advisory team, and where strategic advisors identify creative solutions to organize our clients’ complex financial and personal lives.
The strategic advisors direct and leading roles in the firm’s most complex client relationships also allow them to identify other client relationships throughout the firm where family office needs may be appropriate.
We “package” our portfolio management, client service and strategic advisory offerings as a bespoke family office, which is tailored to the family needs. The colleagues who are tasked to the particular client then comprise the “family office". This offers the gravitas of a family office without unnecessary infrastructure beyond what we currently provide clients.
The term “family office” means different things to different people. We are committed to listening to the unique needs of our family office partners to help in any and all capacities.
We have worked with family offices in a variety of capacities since our founding, and we hear the same sentiment over and over again: “If you have seen one family office, you have seen one family office.” Because the needs and goals of each family are unique, we have found that the most effective way to serve large and complex families is to partner with—rather than replace—family office teams already in place. We think that our ability to deliver broad and deep resources in a completely customized way has resonated with the families with whom we work. Despite the pressure we face to define a specific family office business, we remain committed to developing personal, long-term and partnership-based relationships. We believe that resisting the urge to standardize is in keeping with our client-first philosophy and drives the performance and creative problem-solving needed in the pursuit of a family’s long-term goals.
Please submit the form to begin a conversation about how Brown Advisory might advise you on the next step in your investment journey.